Effective Date: February 2026
At Alta Animal Hospital (owned and operated by Dabhia Veterinary Services Inc.), we are committed to protecting the privacy of our clients and their pets. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, use our appointment tools, or communicate with us.
1. Information We Collect
We collect information that helps us provide high-quality veterinary care and a better online experience.
- Personal Information: When you fill out an appointment request or contact form, we collect your name, email address, phone number, and details about your pet.
- Medical Records: Information provided regarding your pet’s health history is treated as confidential medical data used for treatment purposes.
- Usage Data: We automatically collect technical data such as your IP address, browser type, and pages visited via cookies and tracking technologies.
2. How We Use Your Information
We use the data we collect to:
- Schedule and confirm veterinary appointments.
- Send medical reminders (vaccinations, checkups) via email or SMS.
- Process payments and provide transparent pricing estimates.
- Improve our website performance and local search visibility.
- Deliver relevant advertisements (remarketing) to users who have visited our site.
3. Tracking Technologies & Advertising
We use industry-standard tools to understand our audience and reach local pet owners:
- Google Analytics & Tag Manager: To track website traffic and user behavior.
- Meta (Facebook/Instagram) Pixel: To measure the effectiveness of our social media ads and show relevant content to previous visitors.
- Cookies: Small files stored on your device that help our site remember your preferences.
4. SMS & Mobile Communications
When you provide your phone number, you consent to receive text messages for appointment updates and clinical care.
- We do not sell or share your mobile number with third parties for marketing purposes.
- Your consent for SMS is used strictly for internal clinic-to-client communications.
5. Sharing of Information
We do not sell your personal information. We only share data with trusted third parties in the following cases:
- Service Providers: Companies that help us operate our business (e.g., payment processors, our communication partner Weave, and lab diagnostic partners).
- Specialist Referrals: If your pet requires specialized care, we may share records with the referral hospital with your consent.
- Legal Requirements: If required by California law or in response to a valid legal request.
6. Your Rights & Choices
Under California law, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Opt-Out: Unsubscribe from marketing emails or text messages at any time by following the “STOP” or “Unsubscribe” prompts.
- Cookie Control: Adjust your browser settings to refuse cookies or delete them after your session.
7. Security of Data
We implement appropriate technical and organizational security measures to protect your data. While we strive to protect your personal information, no method of transmission over the internet is 100% secure.
8. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The “Effective Date” at the top will indicate when the latest changes were made.
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